As parents with young children living in Thailand, they experienced firsthand the challenges of providing quality food to babies. Apart from the lack of healthy baby food options in the stores, they realized that many parents like us were also in need of better education and support about how to feed their children. Meanwhile, Thailand and other neighbouring countries currently face a growing health crisis with obesity and other diet related diseases at record levels (Thailand is currently the 2nd most obese country in SEA and the growth rate of child obesity is rising fast). With increasing evidence confirming the important link between the kinds of food a baby is introduced to and their eating habits later in life, they believe that it is more important than ever for action to be taken to improve the quality of child nutrition in Thailand.
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