Prepare Ingredients: Start by gathering and preparing all the ingredients needed for Ayam Masak Merah. This includes chicken pieces (usually bone-in for added
flavor), shallots, garlic, ginger, chili peppers, tomato paste, coconut milk, and any additional spices or seasonings.
Marinate Chicken: Marinate the chicken pieces with a mixture of salt, turmeric powder, and a splash of lime or lemon juice for at least 30 minutes to allow the flavors to penetrate the meat.
Sauté Aromatics: In a large skillet or pot, heat oil over medium heat and sauté finely chopped shallots, garlic, and ginger until fragrant and golden brown.
Add Chicken: Add the marinated chicken pieces to the pot and cook until they are lightly browned on all sides.
Prepare Sauce: Stir in tomato paste and cook for a few minutes until it darkens slightly. Then, add coconut milk and water to the pot, along with any additional spices or seasonings such as chili powder, turmeric, coriander, and cumin. Allow the sauce to simmer and thicken slightly.
Simmer: Lower the heat and let the chicken simmer in the sauce until it is cooked through and tender, and the flavors have melded together, typically for about 20-30 minutes.
Adjust Seasonings: Taste the sauce and adjust the seasonings as needed, adding more salt, sugar, or chili powder according to your preference.
Serve: Once the chicken is cooked and the sauce has reached the desired consistency, transfer the Ayam Masak Merah to a serving dish. Garnish with chopped cilantro or sliced chili peppers for added flavor and presentation.