Want Want Co., Ltd.

The Want Want Group, founded in 1962 as Yilan Food Industry Co., Ltd., established the Want Want brand in 1983. Venturing into mainland China in the early 1990s, the group invested in factories, marking the beginning of its expansive journey.

After years of development, Want Want's presence has extended to 63 countries and regions across Asia, Africa, North America, Central and South America, Oceania, and Europe. In 2008, China Want Want Holdings Co., Ltd. (stock code: 0151.HK) was listed on the main board of the Stock Exchange of Hong Kong Limited, serving as the holding company for its food and beverage business.

Continuously expanding its business territory, Want Want Group is actively exploring opportunities in the Southeast Asian market and pursuing diversified industrial cooperation. With a business philosophy of "fate, confidence, and great unity," Want Want Group aims to establish itself as a "comprehensive consumer food kingdom," striving toward the goal of being the foremost in China and globally.

Want-Want rice cracker products have been available in Canada and the United States for over 25 years. They can be found in virtually all supermarkets across the continent.

A key philosophy behind all Want-Want rice cracker products is that because rice is the primary ingredient, Want-Want uses only top-grade Japonica Rice sourced from the most reputable farmers.  The rice must be of top quality and conform to rigorous standards.  Using the best rice will result in the best rice cracker.