JV Food Culture Sdn Bhd

JV Food Culture Sdn Bhd specializes in bakery products through its management of Haruka Bakery. Established in September 2016, Haruka Bakery embodies the vision of "Your friendly neighbourhood Bakery," complemented by the slogan "Bakery Crafted with Love." The bakery takes pride in offering a delightful assortment of pastries, buns, tarts, bread, and cakes, all crafted with passion and care to cater to the discerning tastes of its customers. The name "Haruka," meaning the beginning of Spring blossom, symbolizes freshness and new beginnings, perfectly resonating with the bakery’s commitment to quality and community engagement.

Currently, Haruka Bakery operates 10 outlets across the Klang Valley, including 7 principal locations and 3 franchisees. The bakery has also formed partnerships with retail chains like MYDIN and emart24, aiming to reach over 60 stores nationwide by 2024. In a move to cater to a broader demographic, Haruka Bakery recently launched a value pack line called "YumYum Ruka," featuring affordable buns priced at RM2.90 each. This initiative supports below-average income groups while ensuring that quality bakery products remain accessible to all. With a strong dedication to being a trusted brand for Malaysians, Haruka Bakery is committed to delivering high-quality baked goods that are both crafted with love and affordably priced, fostering a sense of community and togetherness.