In 2010, we incorporated a subsidiary, Heng Lee Coffee & Beverages Sdn Bhd to take over the distribution of our coffee products all over Peninsular and East Malaysia, as well as overseas. Since then, Heng Lee has diversified from producing traditional coffee to the instant beverages business. Consequently marking the birth of a unique brand name as “RICHBOY”, for the sale of our new range of instant products which will include, amongst other things, instant coffee, instant cocoa, and instant chocolate drinks.
RICHBOY’s 3-in-1 instant white coffee and instant 2-in-1 white coffee have already hit market shelves in Malaysia, Brunei, Myanmar, Cambodia, Hong Kong and China. The company plans to expand sales to Australia and South America in the near future.
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