Dezhuang Group

Dezhuang has expanded, and so did our unique selling proposition, but in the end, we never forgot our passion for that sole product that made the company famous today as in the past, Dezhuang is committed to spreading the Chongqing hot pot in every angle of the world.

OUR BRAND

Dezhuang is a leading company in the Szechuan food industry with 20 years of experience under its belt. Years of dedication have earned us multiple awards and recognitions and raised the company to ‘ambassador’ of Szechuan representative flavors and Chongqing hot pot culture in the world. To celebrate this dish, Dezhuang created a 10-meters hot pot, weighing 13 tons, which won the Guinness World Record. Since 2019 the huge hot pot has officially become symbol.

OUR VALUES AND BENCHMARKS:

TO BE AUTHENTIC BUT WITH INNOVATIVENESS AND
CREATIVITY, YOUNG AND DYNAMIC, CUSTOMER-ORIENTATED

Dezhuang recognizes the importance of keeping up with the times and creating a connection with the new generations. As times change and cultures mix, enriching that colorful melting pot that is mankind, we want to bring our contribution adding a little more spiciness to ‘your pot’ wherever you are.

OUR PRODUCTS: HOT POT AND MUCH

Dezhuang expanded, and so did our range. Our passion for hot pots remains, as you’ll see from our expanding proposal of related products (including cookware and kits); at the same time, you’ll find a wide selection of seasonings for meat, fish, veggies and noodles inspired by signature dishes that made the Szechuan and Chongqing cuisine famous in the world.
From stir-fry sauces to soup bases, from spreads to staples, our key rule is never stop innovating and bring to the market always novel and smart products.