Featured Halal Article   Halal Business Potential in Indonesia Globally, estimated 1.2 to 1.57 billion Muslims populate the world, 60% of the populations live in Asia in countries such as Malaysia, Indonesia, Brunei Darussalam, Pakistan and Bangladesh. Indonesia has the world’s largest Muslim population with approximately 88% of its 235 million country population, while 12% of its population is non-Muslim with religion of Christian, Catholic, Budha and Hindu. It’s a potential market for Halal products. The increasing awareness of Muslim consumers on their religious obligations is creating greater demand for Halal products, as the command to consume and use Halal and to avoid those which are Haram as is written in the Quran. In Indonesia, there is Lembaga Pengkajian Pangan Obat-obatan dan Kosmetika - Majelis Ulama Indonesia (LPPOM-MUI). An assessment institution formed by MUI (Indonesian Ulema Council) is to run MUI function in protecting Muslim consumers in consuming Halal products of foods, drugs, and cosmetics. Their mission is to establish and develop Halal standard and inspection system in Indonesia. Since the previous case of lard found in food in 1988, LPPOM-MUI aims to give Muslim Indonesian a peace of mind in consuming foods, drugs, and cosmetics. However, MUI has decided to further restrict the import of food products from other countries, by signaling that it will soon make it mandatory for all imported items to be sold in Indonesia to have Halal certification. Hence, it scares importers to import product to Indonesia. Many products imported from New Zealand and other Western countries such as the United States and Australia carries Halal labels which MUI did not recognized. Thus, it is significant that Indonesia Halal authority intend to make sure that all traded products are truly Halal.