Natural Colorants

Natural colorants are substances derived from natural sources that impart color to various products, including food, beverages, cosmetics, and textiles. They offer an alternative to synthetic colorants, appealing to consumers seeking products with fewer artificial additives. These colorants come in a wide spectrum of hues, enabling manufacturers to create visually appealing products while meeting consumer demands for more natural and sustainable options. Their origins from plants, minerals, or, in some cases, animals contribute to the overall appeal of products labeled as "natural" or "naturally colored."